Your Website Should be the HUB of ALL Your Marketing!

According to Forbes every business needs a websites regardless of industry. And can have a major impact on success, Majority will visit the website before contacting or making a purchase.

Having a strong online presence, particularly a website should be your HUB of your online marketing, can be make or break revenue for your business, and the quality of your website impacts results. There is nothing more of a turn off then seeing a professional business website that looks like it was make by your 5^th grader.

Barriers may be that business owners may feel t feel they are not tech-savvy enough or don't understand how to manage a website. Other times, companies are concerned about the price.

We offer many solutions that will work for enraptures and business owners. From companies that have us manage the website in its entirety with Managed Monthly Services to companies that use our Basic Monthly Management and still have 24/7 tech support but manage the day to day operations of the website themselves.  Here are the top reasons it’s important for your business to have a website:

Credibility

There is stiff competition in almost every field and one way you can stand out is by having a website that looks good and clearly communicates quality information to your consumers.

Without a website, people may question your legitimacy as a business. Having a website is an opportunity to make a great first impression and give people comfort that you’re a real business.

Brand Exposure

Showcasing your brand in your website and all of your marketing to your prospective customers is one of the most important things that you can do. By clearly establishing who you are, your goals and what you stand for will increase the chances of your customers buying from you.

This is also something that can set you apart from your competitors. Without a website, it can be incredibly challenging to do this because people can't easily find quality and reliable information on your business.

In-Bound Leads

There are two ways to get business out- bound and in-bound marketing. Out-bound marketing   Outbound marketing includes activities such as trade shows, seminar series, speaking engagements, and cold calling. It is costly and the ROI is much lower than inbound marketing.

Inbound marketing is a strategy where you create content or social media, digital advertising, blogs,  that spread brand awareness so people learn about you, that funnel them your website for information, to forms to gather information and to your products and services to direct them to make a purchase.

Perhaps one of the most important reasons to have a website for your business is because it can increase your chances of getting leads.

Once people find your website and learn more about your product or service they should have several easy ways to easily contact you through forms, email, text links, chat- bots, which gives you the opportunity to increase your sales. Even though websites have a cost, when used correctly, they have a positive ROI.

Organic Traffic 

Once you're online and have an SEO-optimized website, you have a chance of showing up in Google search results. Also having your business on sites like Google Business, Google Maps, Bing, Yelp and other search engines will increase your chances of being found.   This means that when people are searching for a product or service, there is a chance your website will show up in the results. This gives you the opportunity to drastically increase your customer base. And is a great form of inbound marketing.

Saving Time + Customer Service

Do you get calls from prospects or existing customers asking simple questions about location and hours of operation? What happens if you miss a call? The customer is left unhappy, or may think you are closed or worse yet out of business. Calls can also distract your staff from focusing on the most important parts of your business. A website can reduce these calls and increase internal productivity. At the same time, it helps customers find useful information without needing to call, which ultimately provides an all-around better user experience.

Updates + Announcements

Since your website is on 24/7, and you have total control of your website it's easy to post updates and announcements to your customers. It's a way to keep them up to date on everything that you're doing. When something is particularly relevant to them, it increases the chance of you being able to upsell them or make them aware of a product or service they did not know you offered.

Digital Marketing

If you plan on leveraging digital marketing ads on TV, digital media, online forums to increase your leads and grow your business, you'll likely want to drive traffic to a website or landing page. Once these ads are in place for them to be effective, you want to leverage your website so you can target the most qualified customers and get the best ROI on your ad spend. This is something that can’t be set up retroactively, so it is best to get your website running early even if you’re not planning on running ads at the moment.

Websites have become essential to business today. I strongly recommend creating one if you haven’t done so already. You can improve it over time, but the key is to start.

Through online research we have identified 9 businesses types that people don’t always think would need a website, and why they are perfect to expand their business with a website in 2022.

• Doctor’s Offices & Dentists
• Real Estate Agents
• Electricians or Handymen
• Counselors
• Landscapers
• Accountants
• Automotive Professionals
• Visual Artists
• Dry Cleaners
• Book Authors