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Redesigning your website is about meeting your customers' needs by incorporating an attractive web design while promoting your products and services and attracting new clients.
We recommend a website redesign every 3 to 5 years. To accomplish that, you will need to choose what stays and what goes—retaining which features are effective and letting go of irrelevant elements. You will also want to ensure you aren't compromising your site's old components like SEO.
Evaluate Your Website
Determine the top three to five products and services you would like your website to rank. This information is essential to reassess your SEO strategies. Other things to consider are the local areas you would like to rank. Review each of these areas in the past and note the methods that worked for your website and those that didn't.
It would be best if you focused on what was working, what didn't work, and which areas are new to your business once you acquire a new website design.
Keep Keywords in Mind
Keywords are vital to your website's overall text as part of your SEO services because they will determine how well you rank on search engine results. Before revamping your website, you should examine the keywords you used in your content.
By studying, analyzing, and listing specific keywords that brought the highest traffic and conversions to your website, you'll know what you need to retain and eliminate. List down all the valuable keywords you can still use on your site once the web design is improved.
Plan Your Actions
A new design for your website needs to be based on valid reasons before you hire a web design company. Consider your website's current online ranking and whether it will be affected once you redesign your site.
Making a list of keywords and search queries and determining their location and hierarchy across your web pages will also be helpful. Determine which internal and external links to your website can also help maintain your ranking! Before you begin, remember to back up your website and the sitemap to avoid losing any critical data.
Monitor Your Traffic
It's essential to continue monitoring your web traffic and overall performance. The data you acquire with your newly improved website will help you manage your SEO.
Keep track of your website statistics, mainly how well your new pages appear on online results. Monitoring your ranking is also essential so that you can watch for any changes you'll need to keep your SEO ranking high.
Redesigning For SEO Ranking
Redesigning your website is a process that requires careful decisions to ensure you will retain or improve your SEO ranking. The methods you've applied to your website will contribute to your achievements. Keeping these tips in mind will help you to retain your data, rankings, and customers. Relying on a local SEO company is recommended to help manage your website and provide you with an effective web design for your business.
Your Next Step
Are you looking for an affordable SEO company in the US to assist you with handling your website? The EZ Web Solutions is a website design company dedicated to providing digital marketing solutions to help your business succeed online. Get in touch with us today to find out about our SEO programs!