Organic Facebook Marketing

January 3, 2023

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Grow Your Business on Facebook

Facebook app icon on a phone screen, surrounded by other social media app icons.

It is essential to be on every social media platform to be recognized, but the most popular one is Facebook. Here are some tips to network and market organically on Facebook.
Create An Ideal Client Profile First, you want to create a client profile using the demographics of location, gender, age, and interests. What ties your clients together? Are they interested in motorsports, fashion, or starting a business? 
Create or Recreate your Personal Facebook Page Creating a professional and attractive facebook page to attract your ideal customer is your second step. If you don't have a Facebook account, I suggest you start one. Whatever yourproduct or service is use those images on your personal page with the services you offer, the logo, website address, phone number, and colors of your business.  
Searching Groups Start by searching groups in the area where you want to do business and the type of people you would like to do business with. Look for groups of 500 members or more that have activity every day, usually above five posts per day. Look for groups that are interacting, not just posting about their business. If they are not interacting, it is an excellent time to start becoming more active in the group and start conversations with some members. I like telling them how nice one of their projects looks or something else positive about their business. Be sure to read and follow the group rules and use netiquette.
Posting There are several types of organic posts. (We are not talking about paid advertising here.) The first type of post is a Visibility Post, where you introduce yourself to get noticed. It's not about your business. It is excellent to use infographics. For the New Year, I found a few new groups said hello, and asked them to post something about their business. I got two new connections for referral partners in a new area. You can also search for posts in the search bar that are looking for your services. Even if it's an old post, responding to each post looking for the type of services you offer will expose your business to anyone using netiquette before posting. 
Create An Action Plan for your Business:
  1.  Ideal Customer Profile
  2. Create a Profile to Attract your ideal customer
  3. Search & join Facebook Groups
  4. Create Organic Posts
  5. Comment, Like, and interact 
  6. Leave pictures of your products
  7. Offer a Free Consultation
  8. Start 5 conversations a day and make friend requests.

Remember to be consistant as it takes time to get results. Post Before and After images, client Reviews, Why you love what you do, and most of all be Yourself.

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