OH (330) 651-7131
PA (724) 624-8068
Cheryl Anderson
Do you use the voice command like Siri, Alexa, Google Assistant, and chatbots to find restaurants, directions, or business hours? According to Google data 52% of voice - activated speaker owners would like to receive information deals, promotions and sales; so business owners must create content that satisfies this demand.
Website content that focuses on quality will improve user experience by using clear attractive, engaging and informative content that will lead to conversations , improve ranking and grow the bottom line by helping more customers.
How do you do this? Bridge the gap between audience's goals and the content on your page and using the right back end meta data. By using conversational keywords, long-tail descriptions(i.e. 10 Ways to Grow Your Email List, or Ways to save money on my renovation.)
I also recommend creating an FAQ page on your site. This seemingly small addition allows you to include all of the major questions and concerns (long-tail keywords) a user might have before investing in your product. At the same time, there’s an excellent chance you’ll rank for the questions you choose since they are conversational and offer a similarly approachable answer.
Let us help you make 2022 a success! Schedule a free 1 on 1 review of your website and social marketing. Give a call, text or email for a free consultation. 330-651-7131 info@theezwebsolutions.com