What do you know that people will pay for?

You may be overlooking a vital area for a second income. What knowledge do you possess that others are willing to pay for? I'm sure you know that websites are essential for promoting in-person and online schools, but have you heard of Information Marketing? You will be able to either sell your original content or sell someone else's on your website. You can provide information marketing with traditional schools, workshops, and e-learning classes with or without having a lesson. Selling this information online will expand your business and give you a further reach. Informational marketing can be for just about anyone who wants to create a second income. 

If you start with traditional or virtual classes, you can use e-Commerce by selling these classes through our virtual product option and conducting zoom classes on your website from a secure page or in person, and then add the information marketing at a later time.

You can also offer Information Marketing without online or in-person classes; it may be the perfect place to start and then grow into a full blow online class or school if you would like. On your website, you can offer resources to purchase like:

• EBooks
• Online Video Courses
• DVD Video Courses
• Cheat Sheets
• Report and Analysis
• Seminars
• Live Recorded Events

These can be digital downloads that allow you to scale your business to any size. Digital products can be sold from your store without running out of stock. Information marketing is also a low-risk business with almost 100% profit and without the need to worry about shipping or delivery.

How Do I get started?

There are five easy steps to start your own online information marketing business.

1. Choose a Niche
2. Solve a Problem with your information
3. Have a professional website created with a store for sales & Secure Online Class Access
4. Set up inbound marketing campaigns.
5. Drive traffic to your sales page or funnel with SEO & Marketing

STEP 1. Choose a Niche

Do you want to sell information that you are a creator of or promote someone else's information? You must offer them something of value.

Look for something you have some knowledge of and something you have a passion for. And ask yourself, "Is it a HOT MARKET" that people are willing to pay for the information?

Good examples of hot markets are health-related, business information, self-improvement, classes to keep children engaged, and weight loss.

These would be great online class ideas and Informational Marketing websites.

Step 2. Solve A Problem

You want to have something worthwhile, which is solving an actual problem. The list is endless once you start brainstorming. People are always looking to make extra income, have better sex lives, or perhaps you posse's knowledge of a series of show exercises to protect your back from strain and injury. Other ideas are teachers that can help students write their first book, a photographer who can teach others how to take better photos, or a scientist that can show them how to do cool experiments at home. 

You may look at what you do for a profession or a hobby. Maybe you're an adventure traveler and have valuable information on great unknown travel destinations that people haven't heard of.

Once you have valuable solutions, you'll need to package them into a downloadable product or e-product. There are various free tools online for eBook covers. After your product or class is ready to sell, the next step is to offer it online in your store and be prepared to accept payment on your website.

Step 3. Have A Professional Website Built

Our design process consists of the EZ Design Wizard that helps you every step of the way. We also offer a built-in CMS (customer relation manager) to start capturing inbound leads that will be valuable as you provide new products. You will want to let people know when further information or classes are available to purchase. 

Some things to consider when setting up your website:

• A Catchy Business Name and Tag line.
• A brief overview of what you are selling.
• Why do they need to purchase your product?
• Your "WHY": The reason you are so passionate about your product. (this would be a great short video)
• Bonus if any: (If they purchase in the next 90 days, you will offer a 15-minute free consultation.)
• Easy ways to pay: PayPal, credit card, or making payments if necessary.
• How will you be offering your classes in person, selling a digital download, or online through our Zoom widget with a password-protected page?

Step 4. Create A Funnel that Leads to Action.

• Get their attention
• Interest
• Desire to make a decision
• Take Action

You can use many different ways to take them from visitors to buyers. Use a blog, chatbots, forms, landing pages, videos, and other clever ways to keep their interest. A successful website will convert 1 to 2 buyers for every 200 website visitors. Once this step is built, it is on auto-pilot. If your conversion rate is low after several months, we will need to make some changes. These changes could be describing the products better, creating a landing page to send out with email marketing, or online or offline marketing campaigns. We will help you come up with various strategies depending on your product. 

Step 5. Drive traffic to your Sales page.

You will need lots of traffic to get a good conversion on your website. But also, getting to the right audience is critical and keeping people on your site long enough is vital. Google and other search engines rank your site higher the longer people stay on your site. This is called a low bounce rate. You can keep people on your site through videos, interesting testimonials, forms, having them take a quiz, and countless other means. We will help you come up with ideas.

There are several ways to drive traffic to your website: Through text marketing, Social Media Marketing like Facebook & LinkedIn, professional organization blog pages, digital advertising, and TV advertising are just a few. Some of these marketing campaigns will be free, and others paid. You may want offline advertising like billboards or print media like signs and coupon books. It depends on the type of products you are selling.

Conclusion

Information and school marketing are some of the best ways to start an online business. You can have just information marketing or add virtual and in-person classes; your options are limitless.

This could give you a second income by doing very little once the site is set up, or it could lead to full-time school or workshop programs all over the country. 

Contact Us to find out how to get started!