Don't Just Make It. Make It EZ!
OH (330) 651-7131
PA (724) 624-8068
Cheryl Anderson
Build Your Brand Through
A Website & Digital Marketing.
So you are starting a business, build your brand through a Website & Digital Marketing.
When starting a business, there are so many things to consider. First, do your market research, write a business plan, fund your business, pick a location, choose a business structure, choose a name, register your business and get federal and state tax ID's.
So before you begin, there is much work involved. We are seeing a trend that businesses are starting with an online presence to build their brand, market their products or service, build an impeccable reputation, and promote their values. The best startups use a website to drive traffic and get top search engine ranking. Want more information?
Prepare Enough Content
You may overlook the amount of content a website needs to drive traffic to the site. Each page requires a minimum of 400 words. This text should all be original content, not copied from a manufacturer's or another website. Because we see this as one of the biggest challenges for our customers, we offer content marketing at a very affordable rate.
Eye-Catching Design Strategy
Your website is an extension of you and your business. It does not have to be flashy to be striking. Before selecting your website's colors, fonts, and images, ask yourself a few questions.
- Who is your audience?
- What message do you want to communicate to them?
- What are your key features?
We will help with a visual and content strategy to capture and hold your audience's attention. Please Take a look at our portfolio.
KISS - Keep It Simple & Structured
Keeping your website simple will maintain a low budget as there are many costs in a startup business. Identify the key areas you want your visitors to go to, and lead them to take action through a purchase or filling out a form for an appointment.
Straightforward navigation to all pages so they can find what they are looking for easily.
Important information is displayed clearly and boldly. Your text should be kept in bite site portions with large fonts and bullet points, so your readers can scan a page quickly to find the information they are looking for easily. We offer the EZ Design Wizard to get all the information quickly.
Think Ahead
When developing a website, I ask a business owner where they would like their business to be in 5 years. The average life of a website is 3 to 5 years.
To have your site ready today and in the future, use:
- Mobile-Friendly Design
- Call To Action Buttons
- Mobile-Friendly forms and tables
- Touchscreen Friendly Interface
- Quick Loading
- Voice Friendly Search Text
- Search Engine Optimized
Prioritize Startup With SEO
Being found on search engines like Google is even more important for a new business than for an established company. SEO compliance is essential for searchers to find your company in a sea of websites with similar products or services that you are providing. We offer Statistic tools to see where your audience is coming from and how they are finding you.
Testing and Trials
We put your website through several testing procedures once we design and develop the site. We do in-house trials and again once we launch the site. Take a look at our website design process. We first consult with you and show you a demo website, then we plan, design, develop, and test the site. Once the site is developed there are several ways the site can be maintained either through a do-it-your-self strategy or we can do it for you with 10 hours of editing a week. Take alook at our design packages.
List with Main Directories
So you have an appealing, fast-loading, informative, SEO-ready website. Congratulations! But there is another step you may overlook, getting found by people looking for your kind of business. You are only starting, so you don't have a reputation yet. Listing with free, local, and industry-specific directories is very important.
Directory listings can push you to the front of search engines, but you need to provide original and explicit descriptions of your business with each directory listing. All this takes time, so don't expect it to happen in the first few weeks of the site launch.
If you would like to grow your reputation take a look at our EZ Review Leader.
Use Social Media Intentionally
Your startup should be on social media, no question about it! You do not need to be on every social media site, but use those your audience will frequent. Your posts and images should align with your business and marketing strategies in such a way that it represents your business. Remember always to add links back to your website. If you don't have time or don't want to be bothered with social media marketing, we offer those services too!
Conclusion
It takes focus, planning, a team, and talent to start a business. Developing a plan to start up a website and look ahead at least five years will bring you success. Keeping your site user-friendly, fast-loading, with great content and a striking design will provide existing and new customers with a complete experience that will grow your business for years to come.
