Cheryl Anderson
Increase Revenue, Decrease Expences
Driving on and offline retail for businesses and decreasing expenses is the goal for big box stores and local businesses. Each has its advantages and disadvantages.
Let's take a look at the big box stores; they do several things very well:
- Mass Marketing
- Excellent Website & Mobile Presence
- SEO
- SEM Googe Search engine Marketing PPC
- Social Media & Online Campaigns
BUT they have one challenge: To build customer relationships.
Local Businesses have the same goals, with one advantage they have customer relationships. Their challenge is that they might have a basic website but a massive advertising budget and resources gap. Making online and offline marketing is where The EZ Web Solutions can bridge the gap, so they are competitive in a crowded market.
There has been a significant shift in the last few years for the big box stores that used a stale business model: companies like K-Mart, and Sears, who are no longer in business but also stores like Macy's, who have continued trouble. Companies without dated ways to reach customers should increase their digital, e-commerce, and direct consumer marketing. Local businesses need to be online and drive traffic to the brick-and-mortar stores.
How are you driving revenue?
- Paid Googe Ads - Pay-per-click, Google Ad words will get you in the game quickly, and you will show up in one of the top three spots locally.
- Mobile Website - People don't just scroll at home. They are actually looking for reviews and searching for products while they are in a store.
- Reviews - Increase SEO value and quality traffic to your website with reviews. Check out our Review Leader to get quality reviews. Google and Social Media are two of the top resource for reading reviews.
- Social Media - Do you have a social strategy? Is your content valuable? Are you posting consistently, interacting with your audience, and calling them to action? We can help with one of our social media packages.
- Email Marketing - We offer email templates and an updated CRM to provide more branding opportunities and compete with major retailers with bigger budgets.
- Offline Retail - Connecting online and offline retail using our online coupons in the store is a great way to bring them into the store and then have add-on sales.
- Ongoing Subscriptions - with having customers subscribe to your products monthly, semi-monthly, yearly, or whatever works for them.
Local businesses can take advantage of online sales affordably with our website and e-commerce platform and be competitive with the big box stores. Give us a call to find out how.
