Don't Just Make It. Make It EZ!
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PA (724) 624-8068
You Need More than A Bold Beautiful Website, you need Content Marketing
Cheryl Anderson
November 3, 2022
Websites have come a long way and having enough, and the right content is vital. Managing an online business is more than just focusing on your operations, managing inventory, and ensuring up-to-date pricing.
You will need to promote your brand as well. In the "old" days, everyone talked about keywords. That is no longer how Google indexes websites. Search engines are looking for good original content relevant to your site. You will hear it say, "CONTENT IS KING."
Optimizing Website Content for Best Search Results.
- The Right Keywords - Keywords are important, but how it differs from the old days is that they should be a part of the text itself. Researching the latest trends, themes, and topics related to your website and a niche market you belong to attract the interests of your shoppers and visitors.
- Analyze Keywords - Once you have created a list of keywords, you should extend that research to find out how many searches they received last month. You want to select the keywords with the most results because they can bring you the desired outcome.
- Using Keywords - Once you have determined the right keywords, you can apply them correctly to your text. The best way to create proper SEO text is to have headers, sub-headers, paragraphs, and lists when appropriate. Using the most popular keywords in the headings will rank your content higher than those who do not use this technique.
- Outsource - This can be an extensive project as Google likes to have all these requirements, and you want to keep the reader in mind. Google also has a condition of a minimum of 400 words per page. Enlisting the help of The EZ Web Solutions and our professional content writers will improve your brand's visibility. It will also take the pressure off of you to create content that will bring the clicks you are looking desire.
In Conclusion
Building a beautiful and effective website today goes far beyond just the looks of the site but the placement of the words and images. This carefully crafted content will then be used in the next phase of your website, the creation of your SEO (search engine optimization). It is essential to depend on the experts to ensure you meet your goals.
Contact us to help you create a Bold, Beautiful Website with the right content.
Text or Call: 330-651-7131
Email: info@theEZWebSolutions.com
The EZ Web Solutions not only builds beautiful websites but also websites that function and rank high on search engines. he EZ Web Solutions ensures that any type of content you add to the site can be indexed by Google, including Videos, Lazy loaded images in a slider, and Products in the eCommerce store.
Search engines are being intigrated with AI artificial Intelligence to make a better user experience in search engines like Google and BIng.
Is Your Website Secure?
A speedy page is an integral part of boosting conversion rates and sales. A few extra seconds of website load time may not seem like much, but as each second your site takes to load, the potential to lose out on prospective customers or clients increases.
Enough quality content is one way to get your website a good Google ranking. A few ways to achieve this is by writing the content yourself or hiring content writers to do it for you. You want to go beyond showcasing products, services, and the vision for the business.
Creating content takes on a dynamic form beyond just text on your website pages. You will want to create blogs, long-form articles, and other copywriting strategies that are original content.
Redesigning your website is a process that requires careful decisions to ensure you will retain or improve your SEO ranking. The methods you've applied to your website will contribute to your achievements. Keeping these tips in mind will help you to retain your data, rankings, and customers. Relying on a local SEO company like The EZ Web Solutions is recommended to help manage your website and provide you with an effective web design for your business.
Does your design represent attract current & potential customers?
Is it Moble-Friendly?
Does it rank well on search engines like Google?
Is it updated regularly & contains enough content?
Is it interactive & captures potential customers?
Does it load quickly?
Is it secure? SSL Encryption.
Are you selling a product or service?
Do they leave the site quickly?
Is it challenging to find information?
Has there been a change to the company name, products, or services
Does it load fast?
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PROMOTE GOOD REVIEWS, & CAPTURE NEGATIVE
Your business rating impacts business. We work with you to bring in good reviews and minimize the impact of bad ones. Getting positive reviews is very important for SEO ranking, building trust, and bringing you more business.
The EZ Review Leader helps small and medium-sized businesses quickly gather positive reviews to be published publicly and capture negative reviews. This type of reputation management allows the business owner to respond to a customer that had a bad experience and make the necessary adjustments, giving them a second chance to get a positive review.
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